Dr. Ian has helped Americans lose millions of pounds and lead smarter, healthier lives. Now he's developed a program that lets you avoid the normal (and fatal) pitfalls of dieting – boredom, no treats allowed, too much repetition and plateauing.
Follow The 4 Day Diet straight through for a month for stunning results, or customize your own program. Plus, find over sixty delicious recipes for breakfasts, lunches, dinners and more. The 4 Day Diet is a diet you’ll be able to stick to, have success on, and even enjoy.




"Need proof that Dr. Ian's 4 Day Diet works?
  "Let me share my story."

- Pam El, Vice President of Marketing at State Farm
   lost over 60 pounds - and she's still going strong.