Willow Assessment 2021

Willow is just one of the few dating sites that just be sure to address online dating for singles dating from yet another perspective. In the beginning, we were used to conventional dating. We needed seriously to walk out our houses and talk to people and hope we encounter the best individual. Then, innovation offered increase to internet dating that exploded in popularity in the last ten years. It now permits people to connect from the absolute comfort of their houses, which can be their most significant selling point.

But as time continued, online dating got a completely different direction. Most systems today focus on casual daters who desire only fast and simple hookups. Many online dating sites stick to this trend and set higher increased exposure of physical appearance than personality.

People who need create deep and meaningful relationships with others believe left out because they do not have many options. If that is actually you, next search no longer because Willow will bring the personal element back once again to online dating sites. The best part? Willow is free to utilize.

When was actually Willow Founded?

Willow ended up being founded back 2014 but just started initially to boost in popularity in 2015. Which means that Willow provides not as much as 10 years of expertise from inside the online dating business. Considering that they also wish test the norm of online dating sites, Willow faces a large obstacle for their diminished experience.

Who Owns Willow?

Willow is had by Willow App LLC. This company doesn’t have numerous instances and classes to master from other online dating programs that came before it. There are very few online dating sites that provide everything similar to what Willow really does. But their diminished experience and instances have never ended them from creating a fantastic dating internet site, because you will quickly see.

Registration & Profile

First, why don’t we speak about ways to enroll in Willow. Unfortuitously, Willow do not have a desktop website. Really entirely a mobile relationship platform. Therefore to register, it is important to install Willow app. Another issue is that it is only available on application shop, which means Android os users cannot make use of Willow anyway.

In case you may be an iOS user, you will get it free of charge regarding software shop and register from that point. There are two how to do this. You may either get an extended course and register with your telephone number; or, it is possible to make circumstances easy and connect your social networking account to Willow software.

Should you decide register via a phone number, subsequently Willow will send you an email with a confirmation signal you’ll want to enter to wrap up your own enrollment process. Following that, you ought to provide personal statistics eg the title, sex, age, and optionally, a message address.

As an alternative, you’ll link the Twitter membership to Willow, and they will import personal information, for example email & title, to produce the profile. Finally, customers can determine whether they should obtain information announcements.


To communicate along with other people, you should respond to questions submitted on another customer’s profile. After responding to these concerns, you could begin emailing see your face. The cam experience fundamental and sufficient, because it’s nearly the same as Twitter messaging program.

Just how to research People on Willow?

sadly, there is no way of looking up various other consumers predicated on their appearance and/or area. Rather, you must get a hold of folks centered on their particular passions. You are able to opt for the tag when you look at the finding tab, and you will certainly be given different questions. You are able to answer or miss to a higher one.

How exactly to erase Willow Account?

possible delete your bank account towards the bottom of the profile options web page. It just takes multiple quick taps.

People Structure

That said, let us speak about the userbase on Willow, you know what can be expected from them. Unfortuitously, we do not possess precise amount of people on this site. But considering that they’ve been around for about five years, really secure to think that they have at least 100,000 registered users, possibly more.

Intimate Preferences

Willow is not specifically catered toward homosexual dating or perhaps the LGBT+ community. That will not imply that people are not allowed to produce a merchant account if they’re gay, lesbian, bisexual, or any such thing. Anybody can join regardless of their intimate inclination.

Race and Ethnicity

Race and ethnicity do not perform a large part in Willow matching procedure. It doesn’t limit consumers based on these facets, so everyone is pleasant. In spite of this, because Willow was launched in the US, we are able to securely think that many people also are now living in the united states. You do not discover many people elsewhere.

Religious Orientation

This web site welcomes users from numerous backgrounds, and even though they just do not reveal any specific statistics on religious associations. However, we think many beliefs are recognized on this web site.

Rates Policies

Willow is actually 100percent, so there isn’t any advanced or compensated services anyway. All customers tend to be welcome to benefit from the complete efficiency of this service without paying a single penny.

Is actually Willow Safe?

Next, let’s discuss measures Willow puts set up to guard its customers. Luckily, the security they supply is more than enough to keep their particular customers safe. That, as well as people’ protection practices, helps keep Willow 100per cent protect from hackers and fraudsters.

We examined Willow’s desktop website, so we can tell they cannot provide an encoded hookup there. While this is regarded as a huge red-flag, remember that people cannot show any personal information on this website. Thus, the deficiency of security does not matter anyhow. But users perform take pleasure in encrypted hookup while using the Willow mobile application.

With regards to privacy defense, there is not a lot to share with you. Willow, as with a number of other web pages on the market, ensures that their customers’ info would be stored confidential. You’ll breathe easy realizing that what you may shared on Willow remains on Willow.

What about scammer security? Undoubtedly, it doesn’t simply take a lot for scammers generate a free account. But, that doesn’t indicate capable con other people quickly. Here, the security originates from the community instead Willow alone. Every person merely wants to talk while they’re on Willow nor like to invest in something unless they understand another user physically. This is exactly why, fraudsters will not get a hold of success right here.

At long last, Willow includes a revealing system that allows members to report those who misbehave on Willow. The moderation team will research and just take proper steps against said customers, that may end up in a long-term suspension of their accounts.

Overall, we feel that Willow supplies ample safety for their audience.

Quality of Profiles

Since Willow stresses talk a lot more than physical appearance, you simply will not get much information from users just by checking out their particular users. That’s not to state that people are limited in how they can go to town, however. They’ve several how to do this.

Regarding the profile page, you will observe three major tabs. The very first case (three contours) is how a lot of owner’s information is stored. It is separated into three parts. One of those is the attributes part, which you yourself can customize in line with the variety of attributes. It will help inform other individuals what sort of person you are. You can also inform other individuals exactly what class you visited by choosing it through the list or entering one if it is not readily available. Eventually, people are given with a small text box with their bio. Try to produce a clever and unique paragraph that tells other individuals about yourself along with your individuality.

The second tab is obtainable by simply clicking practical question mark icon. Right here, customers can put questions that you could answer to get matched with this individual. Responding to these concerns is essential to review the consumer’s photo gallery.

The 3rd and final case will be the news case. Right here, you’ll upload photos as another way to reveal your self. Willow will not promote users to upload photographs of by themselves since it deviates off their original objective. Instead, people tend to be advised to publish photographs of tasks they enjoy doing. In that way, other people on Willow have a better sense of the character.

Willow in addition puts another coating of defense to make sure that fits tend to be solely based on interest. You simply can’t view different customers’ photos if you do not answer questions published during the second tab. After that, said people will receive a notification which you did and may then choose whether or not to allow you to see their particular image gallery.

Web page design and Usability

While Willow throws more of the effort into building the cellular program, they have not ignored their unique desktop website possibly. It is possible to argue that there’s absolutely no point for Willow in order to maintain their own desktop computer site if almost all their users are using their unique cellular software. But disregarding the desktop computer site would mean reducing sides, and that’s never ever good signal.

Thank goodness, it does not look like the outcome with Willow because everyone can inform instantly they place a lot of time into making their site. Given that name suggests, they moved for your white and light-green hues. Thus giving the website a specialist look. All texts tend to be clear because they are big and contrast the backdrop well.

However, there isn’t a lot to check out on Willow pc web site since consumers should utilize their cellular application anyway. Nevertheless, truly nice observe that they keep their website upgraded constantly. You’ll follow their social media web page on Twitter, Twitter, Instagram, and YouTube by scrolling right down to the bottom of the splash page.

How might Willow Perform?

Willow functions coordinating people based on their unique passions. These interests are offered in the form of labels that one can research. The labels are associated with different concerns you’ll want to reply to get coordinated along with other customers.

Willow App

As discussed earlier, the only way you are able to Willow is by their cellular application. Because they poured even more budget and recruiting into building this mobile software, we anticipate these to give a high-quality item. They would not disappoint you, besides the simple fact that there is absolutely no Android os adaptation, merely an iPhone one.

The entire style on their cellular app reflects their own desktop computer website, using the same combination of light green and white with large contrasting fonts for better readability. We are extremely amazed with the way they put their characteristics into convenient tabs and sectioned everything precisely. This can be easier in theory because mobile devices have a really tiny display when compared with a desktop. You should prepare your designs very carefully to match all the features into such a small space without confusing consumers. Willow achieved that, as well as their app really is easy and simple to use also for people who have not utilized online dating applications in the past.

Upon logging in, you’ll end up taken up to a homepage where you are able to access every other feature Willow can offer. For one, you have got Popular, Global, and neighborhood tabs. Here, one can find questions posted by some other users on Willow.

You can access configurations by clicking on a gearwheel icon on top remaining. To begin a fresh discussion, click on the speech ripple with a bonus signal located at the top right place. To appear up consumers, select a magnifying glass. Ultimately, there is the speech bubble icon without having the advantage sign. And here you’ll find the answers you may have invest your profiles, plus any solutions you got from other customers. The 5th icon symbolizes the profile.

The animations are extremely smooth, and also the loading time is brief also, which means that the team put a lot of time into enhancing their unique application. We additionally practiced no insects while screening this service.

In short, Willow seems to hold its cellular software clutter-free despite having so many attributes available. We practiced no concern while using the their particular application, which shows that staff put a lot of effort into refining their cellular program. The actual only real downside let me reveal that Android os people cannot make use of Willow, so we desire to see an Android variation being released later on.

Options of Willow

If Willow does not work for you, how many other options do you have? Below are a few ideas:

  • Blendr: a fellow personal internet dating application that stresses the social part of matchmaking
  • Badoo: Another social internet dating system with a very huge and effective userbase
  • Sweet Pea: another matchmaking platform that shares Willow’s objective
  • Eris: 100% no-cost matchmaking program for people who desire major interactions
  • Match: A long-standing dating site with many characteristics and enormous userbase


In the conclusion, will we suggest you employ Willow? Naturally! That’s not to declare that Willow is actually 100percent optimal, though. There’s still-room for improvement, one of which is the simple fact that they want to have an Android version. Other than that, there is nothing a lot to complain with what they give you.

The application is very simple to utilize, and it also provides an extremely enjoyable experience. Their own biggest feature is the low, low cost of $0, so when you consider all of the features you are receiving, it is not easy to argue that price point. Willow does what it attempted to do by focusing the personal element of online dating and taking the limelight away from appearance. Because you will not spend a single cent in any event, we see absolutely no reason why should youn’t give Willow an attempt.

Contact Information

Company: Willow Software LLC

Address: 9405 Saybrook Ave. Silver Spring Md 20901

Phone: N/A

Mail: support@thewillowapp.com

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